Tokyo Treasure Islands branding briefing held

On February 18, 2020, a Tokyo Treasure Islands Branding Debriefing Session was held in Marunouchi, Tokyo, to showcase the initiative ideas that the 11 islands of Tokyo's came up with after holding discussions. Using the discussions of the FY 2018 island meetings, Hachijojima came up with a promotion plan that involves the usage of photobooks in restaurants to persuade visitors to experience "A rainbow-colored island where you can restore your colors." In the meeting that followed, companies that support café openings discussed the conditions of cafes placing the photobooks in their store. In FY 2020, the island will consider making clear the merits of stores outside of the island cooperating as a headquarters, approaching not only dining facilities, but people from various walks of life, and using social networking sites to effectively communicate information.

There were many proposals of collaborating with Hachijojima regarding the initiative involving restaurants. During the meeting session, companies from different industries that were interested in the new approach exchanged opinions.

During the presentation, a framework for outdoor gear subscriptions for visitors was also announced. A company that handles outdoor gear praised the perspective of enjoying the outdoors empty-handed.