Furthermore, there were many people who voiced support for the sceneries that are reminiscent of good old Japan, so the brand value of Shikinejima was set as "being able to find good old Japan."

During the discussion, in addition to contents on people and how the number of people who will be in charge of the island's future is few, some said that there are no places to start a business. A goal of creating an island where opportunities exist was set after people voiced ideas such as creating chances for starting a business, using idle real estate, and making a shared space where people who want to do things can gather.

Shikinejima's Target Persona

Shikinejima is aiming for a future "local hero" who experiences the island's treasures and eventually decides to move to the island. As a result, the target persona of the island was set as "people who are looking to move through workation."

For the study tour, the participants visited Coworking & Café yuinowa, a shared space created from renovating an old warehouse located in Ibaraki Prefecture's Yuki City, and Nanatsunoko, a community café located in Tokyo's Setagaya Ward that aims to create a community through the operation of the facility. The participants learned ways to use the good old regional resources and studied the way community spaces ought to be when building communities.

Shikinejima's Brand Concept and Initiative Ideas

After the discussions, the brand concept of Shikinejima was set as "an island that creates a new nostalgia, where your workplace is a fun place."

In order to use the unspoiled landscape of good old Japan that can be found in Shikinejima, an initiative idea that matches the island with people searching for workation opportunities that combine work and play dubbed the CoWorkation PROJECT* was planned. A general incorporated association which will be in charge of area management is scheduled to be created by April 2020. Furthermore, an academy that will teach methods on using vacant homes and stores and create jobs for visitors while telling them about the greatness of the island is being planned to increase the relevant population.
*CoWorkation is a mashup of Co-working and workation. It's an idea that refers to offering spaces that allow working and vacation simultaneously.

Presentation at the Tokyo Treasure Islands Branding Debriefing Session

A debriefing session was held on February 18, 2020 at the Marunouchi vacans. During the session, those that participated in the island meetings presented their brand concept and initiatives for ideas to business operators on the mainland.

After the presentation, opinions were exchanged with companies that do consulting for regional businesses, human resourcing companies, and various other companies that showed interest in the contents of Shikinejima's presentation, which became an opportunity to realize the initiative ideas later.

FY 2019 Shikinejima Initiatives

June 20, 2019 First Island Meeting | Consideration of the island's treasures
July 8, 2019 Third Tokyo Treasure Islands Meeting (Comprehensive Meeting) | Study tour and talk session on regional brand
July 9, 2019 Second Island Meeting | Study tour reflection
October 7, 2019 Third Island Meeting | Consideration of initiative ideas
November 25, 2019 Fourth Tokyo Treasure Islands Meeting (Comprehensive Meeting) | Interim reporting on brand concept and initiative ideas
November 26, 2019 Fourth Island Meeting | Study tour
December 16, 2019 Fifth Island Meeting | Brush-up of initiative ideas
February 18, 2020 Tokyo Treasure Islands Branding Debriefing Session | Presentation